Hilo logo

Hilo Logo

Client  Hilo.io
Project Leader  Nueva s.p.
Role Logo redesign
Date January 2018

Hilo is a social platform for cryptocurrency enthusiasts and newcomers. Beginners and experts in the crypto world gather here to share resources and information.

Instructions & Ideas

The company wanted to launch a new project with an elevated branding. They required a logo design which would resonate with the company and set the tone of a social community.

Provided guidelines were to keep the logo vibrant and friendly. Typographic logo has been already in use. New ideas were designed with a symbol in mind, which can function on its own. The idea of a candlestick graph and abstract shape were another suggestions they wanted to incorporate in this logo.

Candlestick logo idea
Typographic logo ideas for letter H
Typographic solutions
Logo symbols for letter H
Solutions with symbol

Color pallet & Typeface

The striking rounded typeface used for the name is complemented with gray color, which provides identity with confidence. This strong, bold gradient represents the sense of energy and easiness to the brand and was already in use.

Hilo brand colors

Typeface used in the logo

Recommended Options

Typographic logo inspired by a candlestick chart

Logo inspired by a candlestick chart

Logo inspired by a social platform space for crypto users

Logo example inspired by letter H

Final version & Spacing

In order to get full focus on the logo, the company puts a lot of attention to the white space usage.

The company picked the second logo which they did not use. They retained the old typographic version without the symbol.

Logo optimal spacing

Dark logo with symbol

Colored backgound with logo


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